he continuous progress of technology and life, and the purchase of the product is improved, and the purchase of natural stone products is also critical, but the stone consumers also watched the service work of the stone business.In the past, buy home appliances, detached single-family to the mall to buy a separate one to buy, now, the marketing to consumers in order to the way a cheap set of several home appliances together to buy, and select holidays or concessionary days purchase, and some even participate in the buy online purchase, reflects the modern service marketing, so that consumers get the best and most satisfactory products and professional services.The stone industry after years of development, from a single artificial stone hall and buying habits change to the current real real kind show, and experiential buying habits, businesses also try to boost sales and service. With the awareness of consumer spending, have higher requirements for the design effect and decoration style, in the pursuit of their own personality, specifically looking for the renovation design and construction company. However, many consumers do things right decoration company is not authentic, high fees, especially materials rebates, so that the owners are skeptical. Smart owners and even to the market to understand the market, some consumers find the decoration company is only responsible for the design and construction, and materials specified by the owners themselves or to the market to buy, the formation of this phenomenon has become common.Stone business marketing services force is the keyIn order to achieve the wishes of consumers, many stone merchants began to innovation, whether it is on the product or the show or ancillary services are improved, higher retail share. Up to now, the stone of marketing has been greatly improved, and businesses work hard in the design and display services, thoughtful attentive, so that consumers get "distinguished" service. They sell their own in learning to begin to understand what consumers want, and began to study the spending habits and consumer mentality, and solve problems for consumers, and site services, to understand the situation and maintenance instructions.The author and the consumer conversation that: "The service now much better, had just wanted to come and see the truth of the product was shopping guide to impress, sometimes not only trading, but also hand in a few stone circles of friends. . " They also say: "sometimes buy products is to buy services, feel better to buy the product in fact requirement is not so high, the key is to buy time to get each other's enthusiasm and respect for, and when used and cared for and out of the problem can be quick fix to meet ". Through the minds of consumers, we should think, more of a concern to more of a love, professional services have a real return. Stone Sales is no longer the cold store shopping, it should be full of stone culture, Virtual Show application effect, a professional guide for shopping and sincere service attitude, so as to allow the healthy development of stone industry.Visited the major stone market, found that the big brands more emphasis on service, polite, stand on the point of view of the guests to solve the real decoration trouble, but most of the smaller brands to reach this effect, the product quality management and display application satisfactory service attitude can not keep up, the ratio between the two, affecting the turnover effect. More effort as the highly competitive nature of the stone marketing, management and marketing, product quality assurance, quality of service to enhance the market competition is a good advantage. Focus only on product quality rather than service-oriented, or focus on the quality of service products and can not keep up, which will hinder the healthy development of enterprises, only the quality of the product well, the brand image is established, and marketing services in order to keep pace with the enterprises. Is to buy the hottest service marketing, it is joy, shopping, eat, swim, play activities as one of the buy, it reflects the innovation and consumption patterns and habits of consumers. At present, many enterprises are implementing good results, it is recommended businesses affordable multi-point multi-point innovation in the mode of operation is the final winner, the quality of the stone is very critical, but the stone enterprises in the service force should also pay attention to the job.